One of the most important driving forces to online sales is quality photography. For this carpentry client we also sought to establish a brand identity and all of the necessary assets to promote their product, including an e-commerce website. From a lighting perspective, we wanted to employ a neutral, balanced lighting with enough highlights and contrast to let the beauty of the wood speak for itself. Furniture pieces and cutting boards were even photographed in multiple angles to effectively sell the look and feel.

The objective for this logo was to create a simple, yet playful brand mark based on the carpenter’s most distinctive trait – his mustache. The logo would also be used on a branding iron in order to stamp each work of art.